If it's girly glam you want, mompreneur Amanda Wegner’s got it. The crafty Lutz resident and mother of four founded Sleepytime Creations in 2009, just after her youngest was born, mostly as a side project, she said.
“I had been making things for my girls’ hair and they became popular with their friends,” Wegner said. “Everyone kept asking where they got them and so I grew from hair bows to hair bow holders.”
But in 2011, when she was laid off from her job as a medical report proofreader, she began ramping up her business, making more and more items, marketing them through Facebook and Etsy.
“Now we make all sorts of girly products including tutu dresses, hair bows, organizers, and I try to include seasonal items,” Wegner said. “Fall was stuffed fabric pumpkins, Winter/Christmas has me making tutu ornaments.”
In addition to her own creations, Wegner also does custom orders.
“I absolutely love all the ideas that my customers come up with, and I especially love when they give me an idea and tell me to run with it,” she said.
Most of her work is done at night, after her daughters are in bed. That’s where the name Sleepytime Creations came from, she said.
The biggest challenge she faces daily is wearing all the hats, from customer service to bookkeeping to product development, while also being a wife and mother, Wegner said. “I don't think I ever worked as hard as I do now. It really is like having two 24/7 jobs.”
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But her family pitches in as much as possible.
“Luckily, my husband, Kevin, helps in whatever I ask of him. He does my packaging and cutting of materials and other mundane tasks to help lighten my load,” she said.
The girls, who range in age from three to 10, help out a lot too, especially when it comes to product development, she said. “It's nice to have a head's up on what's popular with the grade school crowd.”
The work pays off when she hears how much a little girl likes something she’s made, Wegner said.
“I love seeing all of the princesses wearing one of my creations, I'm always asking for pictures from my customers,” she said.
Check out Sleepytime Creations on Facebook and on Etsy. Mention Patch and get 20 percent off tutu dresses and 15 percent off hairbows orders through either site. Local orders need to be placed by Dec. 18 for delivery by Christmas. Orders that need to be shipped must be in by Dec. 5.